Honestly, never pay full price on Lucky’s site. Wait until their clearance hits an extra 40% or 50% off—that’s the only time denim drops under $40. Just watch out at checkout because their 15% email signup code almost never stacks with sitewide promotions. Otherwise, just check Nordstrom Rack instead.

Honestly, don't buy full-price on Lucky’s site. The promo code box is hidden under the order summary dropdown on mobile, but half the time codes exclude core denim anyway. If you want their jeans cheap, check Nordstrom Rack or wait for their direct 40% off sales instead of chasing newsletter codes.

They don’t have an automatic site code for birthdays. If you join Lucky Rewards before your birth month, they'll occasionally email you a $10 coupon, but it's glitchy. Honestly, don't bother waiting. Just use a burner email for their 15% welcome code, or buy their denim off Nordstrom Rack instead.

Lucky Brand uses SheerID to verify first responders for that 15% off, but heads up: the promo code box won't let it stack on top of sale items or sitewide promos. If they're running their standard 40% sale, skip the ID code. It only really helps on full-price denim.